The revolution of radio-frequency chips in retail; See the Results

The revolution of radio-frequency chips in retail; See the Results 2

‘RFID tag’ enables speed of information reading and guarantee of identification by product
Already the time that a person talks and shows as advantages of the use of RFID for the retail: in both ends, for the establishment as for the consumer. Radio frequency access tags are just one tip of the iceberg of a major revolution. When compared to almost all outdated – bar codes, the main difference of RFID is an information read speed combined with a unique identification guarantee per product – or by label.

If speaking, describing benefits and advantages, is still not enough, we show. What a short time ago a call of people of the future, is already reality … and here in Brazil. We have come to know the second most successful case of RFID implementation in the world! This children’s clothing wholesaler works with over 550 suppliers and 45,000 daily stock items checked one by one by color and size.

The radio frequency antennas are scattered everywhere. When a merchandise arrives in the store, still packed, it should already be labeled with the electronic tags. The deal is this: to sell here, the lead supplier is responsible for identifying each of your parts. From the store door inside, a first stop on this portal, where all shipment is checked and electronically added to the stock in a matter of seconds … formerly, there were 18 people checking as deliveries by sampling.

Once in the store, the products are distributed on the shelves. Inventory control is done almost daily as well.

For the consumer, who here can’t buy any wholesale, as the RFID tags have brought a totally different experience inside the store. The only concern is to fill the cart; when you want to know if you already have the maximum amount you want to spend, just use a “Check price” like this. With radio frequency antennas inside, to place the shopping cart inside this portal, all parts are identified in 1, 2, 3, 4, 5, 6 seconds! Quickly so … On the screen, the customer has as information of quantity and total value spent so far to decide whether to go back to buy or goes straight to the cashier.

Prior to RFID, the process of checking out bar codes took about an hour. Of the 90 employees who read the codes, only 30 today do the same job with RFID. Moreover, the old 40 cashiers were limited to only 5 closing portals with RF reading.

The gains don’t stop here. If they sold up to 32,000 products a day, that number rose to 75,000 items. In summary, the largest result of 100% controlled logistics, tracked and identified for a significant increase in sales and almost an elimination of petty theft by employees. However, believe me, it’s still possible to evolve and, who knows, become the first worldwide RFID case. The next step is to overcome the logistics barrier – which is already solved – and start using that huge volume of information on market intelligence store daily. Oh, the sky is the limit. (Digital Look)