Immediate returns, iTAG has conquered the Brazilian market

Immediate returns, iTAG has conquered the Brazilian market 2

Largest retailer in Brazil in electronics, Magazine Luiza has been testing technology to optimize time and make profits

In order to get through this moment of recession that the country is going through, companies in Brazil need to reduce costs, increase efficiencies and ensure competitiveness, that is, everything that RFID can help to conquer. The technology ensures speed of the inventory and also allows the reduction of 70% of the losses in the expedition. In other words, investment with immediate return.

Luiza, one of the country’s largest retail and consumer electronics networks, with revenues of R $ 12 billion, has been testing RFID to optimize product logistics.

When completed, the case may be the largest in the world in the use of technology. “We are betting on innovation,” said Fred Trajano, director of Magazine Luiza, commenting that RFID is a technology needed to enable the Omni Channel concept, which will make inventories available throughout the entire online store and operations.

Currently, iTAG has the second largest case of radiofrequency use with Brascol, the largest baby fashion wholesaler in Latin America. Internationally recognized title by GS1.

Another example of success provided by iTAG is in Cianorte (PR), on PL Clothing. The group is one of the main of Paraná and meets labels like Calvin Klein and Timberland besides the own brands.

Known as the “City of RFID” (read more in RFID City of good business), it uses RFID technology to gain competitive advantage in its field of activity, reducing costs and increasing efficiency.

Some of the main benefits of PL Clothing with the use of RFID are in its operations and processes. “The biggest gains were in time for product entry, billing, reduced overtime and a compact team,” explains Rodrigo Cabral, the company’s Information Technology (IT) executive, saying that before RFID, process was done with barcode readers, which made the process Slow and prone to errors.

“Several changes could be noticed [after the implementation of RFID], the agility in the process of entry and exit in the team of employees, the more compact team,” says Cabral. The solution was deployed by iTag, which developed the fixed RFID portals, with readers and antennas from Acura Global. Five RFID readers are currently in use and within the portals they identify the volumes that will be delivered to meet customer orders.

The portals are installed in the shipment, where the products are separated by model, color, size, among other features and packed for each customer. Once packaged, the plastic bags with the orders of each buyer go through an RFID portal again so that the contents to be delivered to the customers can be checked. Any correction, be it the inclusion of a missing item or withdrawal of a package by mistake, happens in this last check.

This is possible because all clothing produced in the jeans factory and other garments of the PL Confecções receive an RFID tag with a unique identity, determining the specific model of each piece, color, size and other characteristics, Individually, such as an embroidered finish, A special button etc. The tags use the Ucode7 chip, from NXP Semiconductor, and are manufactured by iTag. (Information from the RFID Journal).